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Microsoft Clarifies Windows Mobile / Windows Phone Naming Convention

From Jennifer Johnson, About.com GuideAugust 6, 2009

Nearly one week ago, Microsoft made an announcement at Mobile World Congress that led many people to believe that Microsoft was getting rid of the name Windows Mobile and replacing it with Windows Phone. Now, Brighthand has the scoop on what’s really going on. The site quotes Scott Rockfeld, group product manager for Windows Mobile, as saying:

We introduced the term "Windows phone" to the industry at Mobile World Congress as a way to make it easy for consumers to identify the set of phones with Windows software and services on them. However, we will still use the term "Windows Mobile" to identify the operating system releases (e.g. - 6.1, 6.5). But ultimately, we want customers to be able to go into a retail store and say, "I want a Windows phone!"

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